The story behind Royal Jasmine
Those who claim to have ever been mesmerised must visit His Highness the Nazim, for no one dream state could possibly capture the magic of that Chowmahalla Palace, of that most prosperous princely realm, Hyderabad, which with its countless palaces, forts and temples inhabited our dreams ever since.
The Chowmahalla Palace, where since 1724 jasmine attar has been the royal family’s favourite house fragrance, was the first step to our journey of discovery, which daily began cradled in the warm morning air of the breeze that ran the palace.
A breeze that brought rich floral notes, perfuming the noon with the otherworldly sense of a floating garden, made all the more real as we advanced to the palace gardens.
Indian magnolia, freesia, peony and iris gave themselves to this airy bouquet. The sensational jasmine garden with its verdant fountains and fresh flowers transformed themselves to accent this calming, majestic, whispering scent.
We have captured this essence of Chowmahalla in this soft, light and purifying Jasmine Attar, which is never imposing and forever satisfying, and unsurprisingly has become our very favourite.
Every Royal Attar product is painstakingly crafted to embody the utmost essence of an ancient heritage. Our dedicated and highly skilled team of distillers, perfumers, craftsmen and designers work tirelessly to deliver products known for their distinctive tradition of innovation and excellence.
Our attar vials are of an amber glass that provides maximal UV protection for our fragrances, which are formulated through exquisite blends of rare, natural and sophisticated essences and are resultantly fragile. They are offered in 10ml dropper and roll-on dispensation varieties and undergo ruthless quality inspections to ensure you experience the full fragrant pleasures of the Royal Attar perfumery. Whereas transparent glass is more often used for simple chemical compositions, our signature amber bottle is the refined standard for dispensing Royal Attar’s remarkable natural concoctions.
Our boxes are specially designed to embody the boundless beauty of our product. A stylish selection of calming colours and traditional corrugation techniques provide our boxes with a handmade sensibility. Then to provide an extra touch of luxury, we use heavy paper stock and double-fold each label white onto gold. Our design is synonymous with presence and nobility and also minimises risk of damage when shipping.